Post by nurnobisorker14 on Oct 30, 2024 3:47:36 GMT -5
Lack of money to make a purchase immediately is the main reason why users leave the site, leaving an abandoned cart. Neither marketing promotion, nor usability improvement, nor promotions, sales and discount cards will help here.
Contents hide
1) Why sell purchases in parts
2) Why does the client need this?
3) Algorithm for the payment in installments service
3.1) The service implementation procedure includes 3 stages:
3.2) When finalizing a website, it is important to consider a number of rules:
4) What products are profitable to sell with payment in installments?
5) Payment by installments service from Mokka
6) Conclusion
In times of economic crisis, it is recommended to pay attention to deferments and installments for payment for goods. If the first option is poorly applicable to online stores, then installments will increase conversion and the average bill. The logic is simple: the buyer pays part at once, and pays the remaining difference in several payments.
Why sell purchases in parts
Increased conversion. Without funds, the user will not perform a significant action. His visit to the online store will be reduced to reviewing the catalog and filling the bulk email campaigns basket. According to statistics, 30% of such orders will remain unfinished even if a discount or promo code is provided. Buying in parts will improve business activity. The client will order the goods immediately, paying 20-25% of the cost.
Expanding the customer base. Convenience of payment is a criterion that visitors pay attention to. The client immediately becomes the owner of the item and can use it for its intended purpose, and make payments over a certain period of time. With large purchases, this method allows you to reduce the burden on the family budget, which does not go unnoticed by users. Obviously, with honest terms of installment, they will return to the site again, bringing friends with them.
Increased profits. Providing a service for payment in installments evokes positive emotions in customers. They begin to buy more than their savings allow on the date of application. As a result, revenue and net profit increase. In essence, sales grow due to deferred demand.
Improving product turnover. The more orders are placed, the faster the range on the website is updated. The additional revenue received can be used to purchase a new batch, expand the product line, offer related and additional products.
Gaining a competitive advantage. Currently, only 5-10% of online retailers provide such a service to customers. Increased demand stimulates the growth of the number of queries in search results. The coverage of the target audience is significantly expanded due to new users testing the option and making spontaneous purchases.
Use payment in parts with Mokka
Why does the client need this?
Paying for a purchase in installments is a convenient way to purchase an item at once, without having the entire amount on hand. The buyer does not need to:
collect a solid package of documents;
attract a guarantor;
save for a long period of time while in a strict saving mode;
borrow money from relatives, friends;
calculate the debt burden (if a certain limit is exceeded, the loan will be denied).
The order is placed online, without leaving home. The user independently chooses the term and amount of the first payment. If necessary, you can make an early payment without charging penalties.
Algorithm for the payment in installments service
The order of interaction between the online store and the potential client depends on the agent's policy, service and conditions provided. For buyers, the procedure includes the following stages:
familiarization with the product catalog;
adding a product to the cart (usually, a corresponding sign is placed on the product card for products that are included in the installment plan or payment in installments);
activation of the “Pay in installments” option with the choice of the number of payments and the amount of the first installment;
signing the offer with a one-time code;
receiving approval (sent via SMS to the specified number);
making the first payment (if necessary);
placing an order;
sending supporting documents and schedule by e-mail.
The main stumbling block is the mandatory registration of the user in the personal account. Through the system, the client can view the schedule, apply for early repayment, and contact the chat bot for advice.
To implement the service, you need to sign a contract with the service provider. In the domestic market, such an offer is found in banks. Large stores can develop their own program without involving intermediaries.
Connect Mokka and sell more
The service implementation procedure includes 3 stages:
Agreeing the terms and concluding the contract. During the negotiations, it is necessary to pay attention to the minimum price for payment in installments, the commission fee and the technical side of the seller's website development.
Adding a "Pay in installments" button to the product cards participating in the promotion. Make sure that the option works smoothly. Otherwise, you can lose not only trust, but also the client (users do not like to complicate things, if they get stuck, they will leave the page).
Website development. Usually, the system implementation is carried out by the employees of the credit department. An alternative option is special modules provided by the CMS.
When refining a website, it is important to consider a number of rules:
The customer journey should be short and not cause discomfort. It is in such conditions that spontaneous purchases occur. If the user needs to fill out an impressive questionnaire to pay in installments, then the likelihood of rethinking the appropriateness of the order increases.
The employees of the online store call center must have information about the service, its supplier, and be able to solve technical problems that arise at the purchase stage.
It is recommended to discuss any controversial issues with the bank in advance to avoid complaints and loss of trust from clients.
Important! The procedure for payment in installments does not affect the mechanism for returning the goods. Money can be transferred to the buyer by payment order or through the personal account.
What products are profitable to sell with payment in installments?
Before deciding to implement the service, we recommend analyzing the dynamics of demand in different periods and consumer preferences. Not every product sold in the online store will bring the effect of participation in the program.
Goods of medium and high price categories are suitable for payment in installments. Small, cheap items are restrictions for most service providers. The conditions and minimum cost of the product are fixed in the contract.
In accordance with consumer preferences, citizens more often apply for loans, deferments and installments for:
large household appliances and electronics;
smartphones and related products;
furniture and interior design elements;
jewelry;
branded items and accessories;
sports equipment;
building materials;
TV and video equipment, etc.
The advantages of paying in installments have already been appreciated by such large companies as: Samsung, Muztorg, Lazurit, Consul and others. They noted an increase in demand for products by 3-15% already in the first month of the service launch.
Contents hide
1) Why sell purchases in parts
2) Why does the client need this?
3) Algorithm for the payment in installments service
3.1) The service implementation procedure includes 3 stages:
3.2) When finalizing a website, it is important to consider a number of rules:
4) What products are profitable to sell with payment in installments?
5) Payment by installments service from Mokka
6) Conclusion
In times of economic crisis, it is recommended to pay attention to deferments and installments for payment for goods. If the first option is poorly applicable to online stores, then installments will increase conversion and the average bill. The logic is simple: the buyer pays part at once, and pays the remaining difference in several payments.
Why sell purchases in parts
Increased conversion. Without funds, the user will not perform a significant action. His visit to the online store will be reduced to reviewing the catalog and filling the bulk email campaigns basket. According to statistics, 30% of such orders will remain unfinished even if a discount or promo code is provided. Buying in parts will improve business activity. The client will order the goods immediately, paying 20-25% of the cost.
Expanding the customer base. Convenience of payment is a criterion that visitors pay attention to. The client immediately becomes the owner of the item and can use it for its intended purpose, and make payments over a certain period of time. With large purchases, this method allows you to reduce the burden on the family budget, which does not go unnoticed by users. Obviously, with honest terms of installment, they will return to the site again, bringing friends with them.
Increased profits. Providing a service for payment in installments evokes positive emotions in customers. They begin to buy more than their savings allow on the date of application. As a result, revenue and net profit increase. In essence, sales grow due to deferred demand.
Improving product turnover. The more orders are placed, the faster the range on the website is updated. The additional revenue received can be used to purchase a new batch, expand the product line, offer related and additional products.
Gaining a competitive advantage. Currently, only 5-10% of online retailers provide such a service to customers. Increased demand stimulates the growth of the number of queries in search results. The coverage of the target audience is significantly expanded due to new users testing the option and making spontaneous purchases.
Use payment in parts with Mokka
Why does the client need this?
Paying for a purchase in installments is a convenient way to purchase an item at once, without having the entire amount on hand. The buyer does not need to:
collect a solid package of documents;
attract a guarantor;
save for a long period of time while in a strict saving mode;
borrow money from relatives, friends;
calculate the debt burden (if a certain limit is exceeded, the loan will be denied).
The order is placed online, without leaving home. The user independently chooses the term and amount of the first payment. If necessary, you can make an early payment without charging penalties.
Algorithm for the payment in installments service
The order of interaction between the online store and the potential client depends on the agent's policy, service and conditions provided. For buyers, the procedure includes the following stages:
familiarization with the product catalog;
adding a product to the cart (usually, a corresponding sign is placed on the product card for products that are included in the installment plan or payment in installments);
activation of the “Pay in installments” option with the choice of the number of payments and the amount of the first installment;
signing the offer with a one-time code;
receiving approval (sent via SMS to the specified number);
making the first payment (if necessary);
placing an order;
sending supporting documents and schedule by e-mail.
The main stumbling block is the mandatory registration of the user in the personal account. Through the system, the client can view the schedule, apply for early repayment, and contact the chat bot for advice.
To implement the service, you need to sign a contract with the service provider. In the domestic market, such an offer is found in banks. Large stores can develop their own program without involving intermediaries.
Connect Mokka and sell more
The service implementation procedure includes 3 stages:
Agreeing the terms and concluding the contract. During the negotiations, it is necessary to pay attention to the minimum price for payment in installments, the commission fee and the technical side of the seller's website development.
Adding a "Pay in installments" button to the product cards participating in the promotion. Make sure that the option works smoothly. Otherwise, you can lose not only trust, but also the client (users do not like to complicate things, if they get stuck, they will leave the page).
Website development. Usually, the system implementation is carried out by the employees of the credit department. An alternative option is special modules provided by the CMS.
When refining a website, it is important to consider a number of rules:
The customer journey should be short and not cause discomfort. It is in such conditions that spontaneous purchases occur. If the user needs to fill out an impressive questionnaire to pay in installments, then the likelihood of rethinking the appropriateness of the order increases.
The employees of the online store call center must have information about the service, its supplier, and be able to solve technical problems that arise at the purchase stage.
It is recommended to discuss any controversial issues with the bank in advance to avoid complaints and loss of trust from clients.
Important! The procedure for payment in installments does not affect the mechanism for returning the goods. Money can be transferred to the buyer by payment order or through the personal account.
What products are profitable to sell with payment in installments?
Before deciding to implement the service, we recommend analyzing the dynamics of demand in different periods and consumer preferences. Not every product sold in the online store will bring the effect of participation in the program.
Goods of medium and high price categories are suitable for payment in installments. Small, cheap items are restrictions for most service providers. The conditions and minimum cost of the product are fixed in the contract.
In accordance with consumer preferences, citizens more often apply for loans, deferments and installments for:
large household appliances and electronics;
smartphones and related products;
furniture and interior design elements;
jewelry;
branded items and accessories;
sports equipment;
building materials;
TV and video equipment, etc.
The advantages of paying in installments have already been appreciated by such large companies as: Samsung, Muztorg, Lazurit, Consul and others. They noted an increase in demand for products by 3-15% already in the first month of the service launch.